THE USE OF INFORMATION TECHNOLOGIES AT CREATION OF SYSTEM OF MARKETING CONTROL
In the paper the questions related to the use of information technologies in marketing are discussed. The examples of technical equipment used at the enterprises are given.
Keywords: marketing, information technology, business.
THE PROBLEMS MANAGEMENT IN E-COMMERCE
The paper discusses the questions related to the development of e-commerce. The role of information technologies allowing the development of the processes of this type is pointed out.
Keywords: internet, business, marketing, information.
THE USE OF INFORMATION TECHNOLOGIES FOR ENTERPRISE TO IMPROVE THEIR WORK
The paper discusses the questions related to the use of information technologies in the organizations. The main features of process management in demonstrated.
Keywords: information technology, management, marketing, project.
ABOUT THE USE OF MARKETING INTELLIGENCE IN THE MANAGEMENT OF EDUCATIONAL INSTITUTIONS
A.A.Rozhkova, O.N.Gorbenko, M.V.Isakova
The concept of marketing intelligence is given. The analysis of the information that can generalize the institution to improve management processes is hold.
Keywords: management, marketing, organization.
THE PROBLEMS OF ESTIMATION DATAFLOW COMPUTERS IN THE COMPUTER NETWORK
The examples of classification of information systems used in marketing and advertising are given. The features of the introduction and advancement of IT technology are considered.
Keywords: computer technology, marketing, information systems.
THE APPLICATION OF MARKETING IN SALES OPTIMIZATION
The problems associated with the use of marketing with sales management are considered. The effective marketing techniques are shown. The basic techniques of strategic marketing plan are considered.
Keywords: optimization of sales, marketing, management, business.
THE USE OF INTERNET TECHNIQUES IN MARKETING
V.N. Filipova, E.V.Kiselyova
The discussion of new possibilities in marketing that you can use by bringing the resources of the global Internet is carried out. The role of electronic advertising is shown. The key steps of the marketing strategy for the Internet are given. The main advantages of mobile marketing are pointed out.
Keywords: : marketing, advertising, Internet, website, interactivity, promotion.