ANALYSIS OF THE PROBLEM OF PRICING USING SIMULATION MODELS IN THE CONDITIONS OF MAXIMIZATION OF PROFIT
M.L. Lapshina, D.D. Lapshin, T.V. Zaitseva, S.V. Budkova, A.A. Meshcheryakova
The issue of price formation in a free market and monopolized production continues to be relevant. The proposed work presents a mechanism for constructing simulation models of market price formation in a situation where the main factor is the desire to get the maximum profit. It is also important to consider the so-called economic structure of society (ESO), i.e. distribution of families by liquid savings. The paper proves that the desire for maximum profit in different types of societies leads to different results. The article considers the possibility of constructing a model of pricing (p) based on maximum profit, as well as the behavior of the distribution function of consumers by liquid savings x, it is proved that the result correlates with the stress function: the inflection point in x corresponds to the fact that the maximum profit fixes the price at the level characterized by the behavior of the function. In the case of convexity of function everywhere, profit maximization without regulation at the state level cannot contribute to price stabilization. The paper substantiates the feature of optimal pricing, considering the specific characteristics of society using the Pareto marginal distribution.
Keywords: simulation model, elasticity, consumption, Pareto optimality.