EVALUATION OF EFFICIENCY OF MANAGEMENT DECISIONS ON SEGMENTATION OF THE MARKET OF SALES OF PRODUCTS PRODUCED BY ENTERPRISES OF THE CRIMINAL EXECUTIVE SYSTEM

UDC 519.6
DOI:10.26102/2310-6018/2019.26.3.027

O.E. Shugay


The article discusses current issues and problems of developing systems for evaluating the effectiveness of managerial decisions on market segmentation at the enterprise level; the classification of mutual influences of market segments is made in order to identify the groups that have the greatest impact on the efficiency of the production and economic activity of the enterprise. The study of these issues showed that it is from the decisions taken at the planning stage that the network can ensure a stable increase in the company’s production indicators. A comprehensive assessment of management decisions made in the field of segmentation of the sales market is an urgent task for every enterprise striving for prosperity. However, as analysis shows, this problem has not yet received a proper solution. In the process of considering the above problem, a mathematical model was described and an algorithm was developed that provides an assessment of the effectiveness of management decisions on market segmentation at the enterprise level. This approach allows you to quantify the effectiveness of management decisions on segmenting the sales market of products manufactured by commercial enterprises, according to the following criterion: a management decision on market segmentation will be effective if the current sales volumes of products in the selected market segments are not less than the specified values. The developed five-stage algorithm is aimed at widespread use by commercial enterprises in the conditions of market competition.

Keywords: efficiency, criterion, mutual influence, model, algorithm

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