ABOUT THE USE OF MARKETING INTELLIGENCE IN THE MANAGEMENT OF EDUCATIONAL INSTITUTIONS

UDC 334.732

A.A.Rozhkova, O.N.Gorbenko, M.V.Isakova

The concept of marketing intelligence is given. The analysis of the information that can generalize the institution to improve management processes is hold.

Keywords: management, marketing, organization.

Full text:
RozhkovaGorbenkoIsakova_3_14_1.pdf