THE FEATURES AND MAIN CHARACTERISTICS OF THE MODELS USED IN PR-SPHERE

UDC 659(075.8)

K.A.Kitaeva, A.P.Preobrazhensky

In the paper we discuss the features of PR-activity from the point of view of formalized approach that includes modeling. The features of used models are marked, that used in PR-work. The description of the forecasting methods is given.

Keywords: : PR-activity, planning, management, customer, simulation, process, decision.

Full text:
KitaevaPreobrazhensky_3_15_1.pdf