THE USE OF INTERNET TECHNIQUES IN MARKETING

UDC 681.3

V.N. Filipova, E.V.Kiselyova

The discussion of new possibilities in marketing that you can use by bringing the resources of the global Internet is carried out. The role of electronic advertising is shown. The key steps of the marketing strategy for the Internet are given. The main advantages of mobile marketing are pointed out.

Keywords: : marketing, advertising, Internet, website, interactivity, promotion.

Full text:
FilipovaKiselyova_2_15_1.pdf